The announcement of a partnership between Michael Shank Racing and United Autosports for the 2011 Rolex 24 At Daytona endurance race created significant media buzz. Coverage expanded to outlets across the United States as well as internationally with the story even appearing on yahoo.com’s UK and Ireland sports site - www.eurosport.com. With story placements on www.speedtv.com, www.racer.com, www.autoweek.com, www.autosport.com, www.motorsport.com, and www.racintoday.com, the story potentially reached 1.95 million readers.
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