Free tickets, I got your ticket right here!!

The upcoming lid-lifter for the Mustang Challenge and round two of the KONI Sports Car Challenge will see a unique spectating opportunity, as the two series and the track have allowed anyone who would like to come visit for free. Given that the event drew modest crowds in the past, this could be a great way to get people in the door and aware of both these production-car based series.

HMS, which has had more iterations and configurations than Penske has sponsors who pay him to NOT be on the car (Marboro, Verizon, etc...) in the past few years, has no trouble selling out the big Ford finale NASCAR weekend, but is actively working to be successful with the moved IndyCar date (from March to October, along with the Rolex Series), which has been strong, but nothing like the Ford Champions weekend.

Will this work? We will see...but it could create a lot of opportunity that would not have existed in a more traditional promoter partnership.

Interested? Click herefor your own set...